Melissa Ariganello
PROJECTS
Project |01
Project |01 Cyclone Air Marketing Plan
​
Project: Create and present a marketing plan for a random product. Our team's product was an oscillating fan.
​Role: Project Manager
​Course: MARK 1115
Project |02 Channel Evaluation
​
Project: Analyze a company's current distribution channels and make recommendations. Our team's company was Da Bling Thing.
Role: created content and compiled document
Course: MARK 2000
Project |03 ESSIE Creative Brief
​
Project: Find an interesting ad and write a creative brief (reverse engineering). I choose Essie's nail polish advertisement.
Role: Personal Assignment
​
Course: MARK 2400
Project |02
Project |03
Project |04
Project |04 VITA COCO Media Plan
​
Project: Create and present an advertising/media plan for Vita Coco. *Favorite project to date!*​
Role: Designed advertising creative and created content for social media strategy.​
Course: MARK 2400
Project |05
Project |05 STARBUCKS Market Research Report
​
Project: Survey Starbucks customers and create a
marketing research report.
​
Role: Project Manager
​
Course: MARK 2100​
Project |06
Project |06 MAGSBC Marketing Plan
​
Project: Create and present a marketing plan for a company. Our company was The Magazine Association of BC.​
Role: Project Manager​
Course: MARK 2430​
Project |07
Project |07 CELL2CELL Retention Plan
​
Project: Create a retention plan for company Cell 2 Cell.​
Role: Designed direct mail and email pieces.​
Course: MARK 4220
Project |08
Project |08 Bella Mia Cosmetics
Crisis Communication Plan
​Project: prepare a Crisis Communications response.
Role: Project Manager, developed social media details, designed logo​
Course: MARK 3250
Project |09
Project |09 Commerce Carnival
​Project: plan and organize an event for client, and develop manual.
Role: Project Manager, Event Supervisor​
Course: MARK 3100
